Kelvingrove Art
Gallery & Museum
Glasgow City Council
Client
2023
Year
Glasgow
Location
1.3 Million
Visitors
THE BRIEF:
One of Scotland's most popular visitor attractions, featuring 22 state-of-the-art galleries displaying over 8000 objects. The most famous painting on display at Kelvingrove is the Salvador Dali masterpiece ‘Christ of St John of the Cross’.
Bring our exhibits to life! The museum has a vast collection on natural history which feature stuffed animal exhibits. These are not accessible to the public as they are in cases and behind screens.
THE SOLUTION:
We created a bespoke workshop which was tailored to the exhibits in the museum.
Juxtaposing our living animals with their evolutionary cousins and, quite literally, brought history to life.
Get up-close and hands-on
Our unique animal handling workshops ran throughout the day. This allowed visitors to come and interact with us at their leisure.
We also conducted several large group sessions which drew a large crowd and gave a sense of occassion
"The session was a huge success. The animals really helped bring the story to life and gave our visitors an experience they are unlikely to forget”
Visitor numbers increased
THE RESULTS:
Due to our advertising and marketing prior to our visit, visitor numbers over the events that ZooLab were hosting were up 10%.
Social media traffic went up
ZooLab is exactly the type of experiential event that you NEED to share.
Videos of our visit were shared over TikTok, instagram and twitter were shared over 100 times!