EK is Scotland's biggest undercover shopping centre. It has an eclectic mix of high street retailers and smaller, independent shops and forms a vital part of everyday life for those in the local community.
THE BRIEF:
The shopping centre's free
'Summer Adventures' programme contains
lots of events during July and August,
providing fun for the entire family over the summer holidays. It included a mini-golf course, dinosaurs and appearances from characters such as Sonic the Hedgehog!
They also wanted to feature some real-life animals as part of the programme.
They asked ZooLab to help attract families
to the shopping centre by providing engaging
and interactive entertainment.
THE SOLUTION:
Over the course of the summer we provided several bespoke sessions which incorporated EK's Summer Adventures themes and helped drive family traffic from the local community.
We entertained hundreds of families in EK. The sessions were easy to follow and attended by people of all ages; from young children to grandparents.
Our workshops are designed to be both educational and entertaining. We used our exotic animals as a learning tool whilst allowing
families to get up-close
and hands-on with nature.
"The session was a huge success. The animals really helped bring the story to life and gave our visitors an experience they are unlikely to forget”
Get up-close and hands-on
With several workshops spanning over 3 separate dates during the summer, hundreds of children got to experience the amazing animal encounters ZooLab has to offer. The general scripts used in the sessions were easy to follow and allowed anyone of any age to enjoy and participate in the show.
"The session was a huge success. The animals really helped bring the story to life and gave our visitors an experience they are unlikely to forget”
THE RESULTS:
Footfall
increased
We performed several scheduled shows throughout the day which were all fully booked. We also had drop in sessions where families
could come and interact
with our animals on a
one-to-one basis.
The feedback has been amazing!
The public who attended
the shows rated the experience as ‘excellent’.
ZooLab's exotic animal handling was the perfect addition to a day out for all the family.