Natural History Museum
Opened in 1881, this world-class visitor attraction welcomes over five million visitors a year. The Natural History Museum encourages learning through discovery of their unique collections and the natural world.
We regularly work with the NHM on many of their existing events, such as new exhibit opening parties and their Dinosnores events.
The museum wanted to capitalise on the success of these events and introduce ZooLab shows during their busy holiday schedule. ZooLab’s animal handling encounters are able to give visitors an added dimension to their exploration into the natural world.
The name dinosaur means 'terrible lizard'. With this in mind, we designed a show linking our exotic creatures to the dinosaurs found in the Natural History Museum.
Our bespoke workshop travelled back in time to the Jurassic period to compare some of the dinosaurs to their evolutionary cousins – our ZooLab animals.
Due to the popularity of our sell-out sessions in February, the museum added extra sessions the following month; 4 shows each day in April.
"We’ve been working with ZooLab for years! It’s really important to improve engagement and get more families involved in these events."
NATURAL HISTORY MUSEUM | LONDON
We entertained over 300 people a day.
Over two days in February 2023, we performed to 618 people and allowed each one to get up-close and hands-on with our animals.
We received amazing visitor feedback.
The response has been positive. According to the Natural History Museum, 96.5% agreed that they ‘enjoyed’ their ZooLab session.
