ZooLab's Quick Guide to Sustainable Fashion
Updated: Mar 4, 2022
As good as the momentary rush we get from purchasing new clothing feels, the truth is that fast fashion brands, online influencers and corporations carefully craft their marketing strategies and website layouts to convince us to buy, and keep buying with every new season and trend. And the more clothes we buy, the more we waste, and the more we pollute the planet. More and more people are beginning to talk about the concept of “sustainable fashion”, and it’s now easier than ever to find ethically-made clothing. By implementing small changes and being more thoughtful about our purchases, we can all contribute to building a more sustainable fashion industry.
What exactly do we mean by ‘sustainability’?
A sustainable clothing brand makes a real and consistent effort to produce clothing which has little to no negative impact on the planet and preserves the environment, whilst also fairly treating and compensating garment workers. When determining whether or not a fashion company is ‘sustainable’, every aspect of its production process must be considered; research and design, sourcing fabric, the manufacturing process, factory emissions, the packing and postage process, and everything in between. A sustainable fashion brand carefully plans and monitors each of these stages to ensure they’re doing their part for the planet.
Why is it important?
Modern fast fashion brands promote a system of buying and wearing clothes when they’re trending, and disposing of them and buying more when they’re not. Because of this cycle, 30% of our unwanted clothing goes to landfill, and what we do keep usually ends up at the back of our wardrobes, unworn. On top of this, fast fashion brands pollute water and land with improper disposal of waste and are responsible for 8% of carbon emissions, not to mention the countless workers rights violations which are commonplace in the industry.
The impact of fast fashion on wildlife is a particular concern for ZooLab. Animals are mistreated in the harvesting and production of wool, leather and fur; and cheap synthetic materials release microfibers and harmful pesticides when washed which pollute oceans and cause harm to marine life.